Developed to test the market
Cherries have been known to help with symptoms of gout and can improve circulation. Tasmanian company Reid Fruits have crushed their local cherries to create a tasty and healthy boutique tonic. They needed a fully developed label to gain market traction and sales within India, China, Singapore and Sydney to prepare for export. These illustrations were created to differentiate this remarkable drink within a busy asian environment and to possibly also sit comfortably on the shelves of boutique cocktail bars across the country. A range of well known symbols and characters were drawn and coloured using inks and watercolour, all representing different aspects of wellbeing and strength.